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AECbytes Newsletter #28
(December 7, 2006)
Autodesk University 2006
Autodesk's annual user conference, Autodesk
University (AU), which is typically held
every year in late November or early December,
continued with its explosive growth in 2006.
Held last week at The Venetian in Las Vegas,
the event was packed with 7,500 attendees,
a dramatic increase from the 5,000 attendees
in 2005. The corresponding numbers were
4,400 in 2004 and 3,300 in 2003, showing
that the conference has more than doubled
in just 3 years. To better manage the huge
turn-out, this year's event was broken down
into different "campuses" representing
the different industries Autodesk caters
to: Building, Manufacturing, Plant, Civil
Engineering and Geospatial, and Media and
Entertainment. In addition, General Design
and Education were also created as separate
campuses to better target their specific
users. While the differentiation into campuses
certainly helped, it was still quite a challenge
to navigate the crowds and get around the
conference venue to the various events and
sessions. If AU continues to grow at this
rate, Autodesk might eventually have to
host separate user conferences for its different
industries! Of the 7,500 attendees this
year, close to 2,500 came from the Building
industry alone.
The dramatic upward trend of attendance
in a user conference like AU is an unmistakable
sign of the increasing importance of software
technology in all the different industries
Autodesk caters to, including AEC, manufacturing,
and infrastructure. The ongoing move from
2D to 3D in these fields accounts for most
of this increased criticality of technology.
The efficiencies and benefits to be gained
by implementing intelligent, 3D, discipline-specific
technologies like BIM in AEC are so significant
that more and more firms are being forced
to pay more attention to their technology
implementations and re-think their business
processes and practices. And to its credit,
Autodesk has started encouraging this trend
by talking less and less about its traditional
cash cow, AutoCAD, at AU each year to the
point where I barely heard it mentioned
in this year's AU at all, at least in the
general session and Building Industry sessions.
Another continuing trend that was evident
this year as well was the shift away from
marketing hoopla to more discussion of products
and technology as well as implementation
stories from customers on how the technology
was being used. For a better sense of how
AU has evolved over the last few years,
see my articles on Autodesk
University 2005, Autodesk
University 2004, and Autodesk
University 2003.
This issue of the AECbytes newsletter captures
the highlights of the general and building
industry sessions of Autodesk University
2006. An overview of some of the key products
on display in the Exhibit Hall will be covered
in a separate article to be published next
week.
Opening General Session
This year's event was the first AU since
Carl Bass took over from Carol Bartz as
Autodesk President and CEO, and he presented
the keynote address at the opening general
session of the conference. Unlike most CEO
presentations which typically focus on company
revenues, growth rates, and so on that strive
to highlight how well the company is doing,
Bass chose to focus his presentation primarily
on showcasing an array of customer stories
that illustrated the use of Autodesk technology
in diverse fields, some of which were truly
fascinating. They involved building digital
prototypes to better understand, visualize,
and communicate designs, as well as capturing
as-built information for a better understanding
of existing conditions and to meaningfully
inform future design. It was particularly
informative for all the attendees to see
implementation examples from fields other
than their own.
One example of an amazing technology implementation
was demonstrated by GMJ
Design, a London- and Paris-based visualization
firm that is starting to build detailed
city models for use in architecture and
planning. It has completed a highly accurate,
36 sq. km., 1:500 scale digital model of
central London which includes all visible
elements that are more than one meter in
size. It was created in 3ds Max using high-resolution
aerial photography combined with a ground-level
survey. Due to the enormous amount of data,
the model previously had to be broken down
into a number of files to be viewed, but
with the 64-bit version of 3ds Max 9, the
project could be captured in a single 1
GB 3ds Max file. GMJ Design demonstrated
some stunning animations of the model during
their presentation.
Another example of the creation of large
scale models was presented by Parsons Brinckerhoff,
a leading planning, engineering, and program
and construction management organization,
that is creating "supermodels"
of cities like Seattle and Dubai that integrate
geospatial, CAD, visualization, and asset
systems for improved decision making and
workflow. Not only do these models integrate
textures, looking very lifelike (unlike
GMJ's London model which doesn't yet include
textures), they are also stereoscopic, which
means that they can be visualized in 3D
when viewed with 3D glasses. All the attendees
had access to 3D glasses during this presentation,
and we were treated to some amazing stereoscopic
views of animations, sections, views, construction
sequencing, and so on. Several examples
of these can be seen on the Parsons
Brinckerhoff website.
Yet another example of the creation of
city models was the IMOUT application developed
by the Autodesk Government group for use
in the military. We saw how a 3D model of
Baghdad, complete with buildings that were
modeled in Revit, was being used for combat
planning, making it easier to navigate routes,
check for lines of sight, and so on. The
focus of the modeling process here is functionality
rather than photorealism, so the model understandably
looked less jazzy compared to the examples
from GMJ Design and Parsons Brinckerhoff.
The next few customer stories came from
the infrastructure, plant, automotive, and
industrial design fields. Patriot Mechanical,
an engineering and product supplier for
mechanical handling solutions, showed how
they use a mobile location service, developed
by Autodesk in partnership with Nextel,
to efficiently track and communicate with
employees throughout the day. Hanna Strategies,
a software developer specializing in CAD
and PLM tools and applications, showed how
they use Autodesk Inventor and Revit to
create the complete digital mockup of a
plant, which makes it easy to locate parts
and get detailed information about specific
content. The models are shared with clients
using Project
Freewheel, a "zero client"
DWF viewer available as a "technology
preview" from Autodesk ("zero
client" means no software needs to
be installed to use the viewer). We also
saw a fascinating example of the use of
Alias AutoStudio in the design of a DaimlerChrysler
carthe application includes built-in
symmetry and allows 3D models to be quickly
generated from 2D sketches. A highly photorealistic
animation of the car design was also demonstrated
in Autodesk Showcase, a sophisticated visualization
application targeted for the automotive
design industry. A customer story from the
industrial design field came from Kone,
who showed how they were using Autodesk
Inventor to create smart objects in their
designs which understand their material
characteristics, parameters, and design
features. Thus, if you created a part and
designated it as plastic, it would automatically
have the correct features and attributes,
so that, for example, if a Split tool was
applied to it, the correct lip geometry
would be automatically created for the split.
The next two examples were from the building
industry and were intended to highlight
the use of BIM for creating sustainable
design, which is emerging as one of the
key focus areas for Autodesk in AEC. The
first of these customer presentations came
from BNIM Architects, a firm that focuses
on sustainable design. But the presentation
was somewhat disappointing, as it only talked
about how the firm was using Autodesk Impression
(a 2D illustration tool that was briefly
described in my article on the AIA
2006 National Convention and Expo) to
create and apply presentation styles easily
to drawings. There was no mention at all
of how they were using Autodesk technology
to design more energy efficient buildings.
The situation was somewhat redeemed by the
next presentation, which came from LivingHomes,
a company that builds prefabricated homes
based on green principles designed by leading
architects such as Ray Kappe. LivingHomes
has the distinction of developing the first
and only residential project in the country
that has achieved platinum LEED certification.
The company has developed an integrated
system based on Revit Building for its modular
designs, and also uses Revit Systems for
the MEP engineering. For energy analysis,
which is such a critical element of the
design, LivingHomes relies on the integration
between Revit Systems and IES, an advanced
building performance assessment solution.
This lets LivingHomes easily perform a room
by room energy analysis, determine the heating
and cooling loads, and design the MEP system
accordingly. More about the integration
of Revit Systems and IES was shared at the
Building Industry session, which will described
in the next section.
Rounding off the customer showcase was
a presentation from Cresendo Design, an
architectural firm that has started using
the popular online environment, Second
Life, to present their designs to clients.
Second Life is an online 3D virtual world,
where users, in the form of avatars, can
explore, build, socialize, and participate
in their own economy. Users pay real-world
money to own land in Second Life for building,
displaying, and storing their virtual creations,
as well as host events and businesses. Second
Life opened to the public in 2003, and is
today inhabited by close to 2 million people
from around the world. Cresendo Design uses
its virtual land in Second Life to build
virtual models of its design concepts by
importing electronic drawings and models
of its design files and redesigning the
virtual site so that it is similar to the
actual site. It then lets clients access
this virtual model in Second Life and spend
as much time in it as they want, get a sense
of the design, and provide their feedback.
Meetings can also be conducted in virtual
"real time" where both the architect
and client meet at the virtual site and
tour it together. Cresendo Design is even
setting up a virtual office in Second Life
for conducting its business. While the graphics
in Second Life are still quite rudimentary
and do not convey a very real-world feel,
there's no doubt that it can prove to be
a very powerful and exciting new medium
for design review as well as for collaboration
in the not-too-distant future.
Building Industry Presentation
The Building Industry main stage session
at AU was devoted to a more detailed discussion
of Autodesk's solutions for AEC, and it
was presented by senior BSD (Building Solutions
Division) executives including Jay Bhatt,
Phil Bernstein, and Jim Lynch. They shared
some interesting implementation statistics
about BSD products such as: the number of
installed seats of Autodesk Architectural
Desktop (ADT) is 475,000, making it the
third largest product in the Autodesk portfolio;
the Revit platform is rapidly gaining momentum
with a 94% year/year growth in seat revenue;
and Revit's installed base is now 125,000
seats, of which 18,000 were shipped in the
last quarter. It was not disclosed if the
installed base of ADT is growing like Revit's
or if it is in decline. Autodesk is continuing
to differentiate between the two product
lines by referring to the Revit platform
as a "custom-built BIM solution,"
in contrast to ADT and Autodesk Building
Systems (ABS) which are labeled as "AutoCAD-based
design and documentation productivity tools"
for architects and MEP engineers respectively.
While the BSD executives continued to emphasize
the importance of both types of solutions
and pledged to continue supporting and enhancing
ADT and ABS, it is clear that Revit forms
the centerpiece of Autodesk's BIM vision.
The company has focused on building Revit
as a complete platform for architectural,
structural, and MEP design and now that
all the corresponding discipline-specific
applicationsRevit Building, Revit
Structure, and Revit Systems applications
respectivelyhave been released, it
is working on integrating them with analysis
tools. No similar effort to integrate analysis
tools is underway for ADT or ABS. Once the
building industry moves to embrace BIM more
fully and make analysis mandatory rather
than optional, it is difficult to see how
applications like ADT or ABS can continue
to be useful and relevant. But this could
take several years, and until then, it remains
in Autodesk's interest to continue to support
these applications, given that the use of
AutoCAD is so deep-rooted in the building
industry.
Similar to last year's conference, few
new product details were disclosed apart
from a few sneak peeks of product enhancements.
We saw a demonstration of the upcoming "Drawing
Compare" feature in ADT, which graphically
displays geometric as well as non-geometric
changes between two versions of a drawing.
While this seemed similar to that provided
by Graphisoft's new Change Manager application
that I reviewed
earlier this year, the ADT utility has the
additional facility of being integrated
with DWF, so that the changes can be output
to DWF and marked up with stamps such as
Approved or Rejected. Another demonstration
showed the closer integration between Revit
and 3ds Max, where views and materials from
the Revit model can be directly brought
into Max for advanced photorealistic rendering,
without the need to re-create this information.
We were shown how Revit Structure can link
bi-directionally to leading structural analysis
tools such as RISA Floor for gravity analysis,
ETABS for lateral analysis, and ROBOT Millennium
for isolated analysis of a part of a structure
such as a truss (see my recent review
of Revit Structure 4 for more details
on how it works).
Sustainable design was again brought into
focus by demonstrating the integration of
the IES application with Revit Systems for
building performance analysis, showing how
a building design could be checked to see
if it satisfies LEED lighting and thermal
criteria. IES can also produce the report
that is required for LEED submission. I
was surprised to find the link to IES being
made through Revit Systems rather than Revit
Buildingafter all, doesn't energy-conscious
design need to start with the architect?
Apparently, Revit Building can be linked
to IES through the use of the gbXML format
which is also used by Green Building Studio
(see my recent article on the AIA
CBSP Symposium on BIM for Building Envelope
Design and Performance, which included
a session on Green Building Studio). But
it was not clear how well this would work
compared to the tight integration of IES
with Revit Systems that is built using the
Revit API. I did get a chance to learn more
about IES by visiting their booth in the
Exhibit Hall, and will write about it in
the next article.
There were some notable omissions in the
BSD presentations. For one, not much was
said about Autodesk's in-house design collaboration
solution, Buzzsaw, or Constructware, the
contractor-focused collaboration solution
which it acquired earlier this year. In
contrast to the late 1990s and early 2000s
when the buzz in the AEC industry was all
about project collaboration solutions, also
know as the AEC dot-coms, the focus is now
on BIM to such an extent that project collaboration
seems to be falling on the wayside. The
challenge before solutions such as Buzzsaw
and Constructwarewhich were really
designed on the basis of drawing-based design
and construction processesis how to
integrate with BIM solutions and processes
as they go forward. Even with the use of
BIM, projects still have to managed and
AEC professionals still have to come together
to collaborate on design and construction,
so we are definitely going to need BIM-based
management and collaboration solutions.
It will be interesting to see how Buzzsaw
and Constructwareor perhaps an integrated
version of the two in the futureshape
up to the task.
We also did not hear much about Autodesk's
plans for developing solutions for contractors.
In response to a question from the audience,
the BSD executives categorically stated
that Autodesk is not developing any specific
Revit-based construction solution at the
moment (such as Graphisoft's Virtual Construction
solutions developed for contractors, that
were described in AECbytes
Newsletter #15). Autodesk's take on
this so far has been that a separate application
for construction is not needed as Revit
Building is being used by contractors for
phasing and 4D scheduling right off the
box. It will continue to make Revit Building
more suitable for contractors with features
such as the Material Take-off in Revit
Building 9 and by supporting third-party
efforts such as Innovaya's
Visual Estimating. At last year's event,
Autodesk had demonstrated two prototype
DWF-based tools, one for quantity take-off
and the other for asset management. There
was no mention of these tools again, indicating
that they hadn't worked out. However, Autodesk
does have a dedicated facilities management
tool, FMDesktop, which it acquired from
Applied Spatial Technologies earlier this
year, which can now read DWFs published
from Revit and automatically interpret space
and room data.
Other Conference Highlights
In addition to the general session and
industry-specific presentations, Autodesk
University hosted over 500 classes and hands-on
labs for attendees, as well as several networking
and entertainment events. There was also
a Partner Technology Preview event in which
Microsoft and HP, two of Autodesk's key
partners and the "platinum sponsors"
of Autodesk University, were given the chance
to show new and upcoming products. For Microsoft,
this included showing some features of Windows
Vista, integration of Revit with the upcoming
version of Microsoft Project, Microsoft's
Virtual Earth technology that competes with
Google Earth, its upcoming XPS specification
that was developed as a competitor to Adobe's
PDF, and a DWF-X file format that integrates
DWF and XPS and can be used for viewing
and searching through graphics files without
requiring any software installation. HP,
in turm, talked about its new workstations
with multi-core capability that would have
much faster performance, and the ability
to access them remotely and collaborate
using its Remote Graphics Software (described
in this
AU 2005 article). The Exhibit Hall featured
over 100 exhibitors showing hardware and
software solutions that work with Autodesk
products. Of these, some of the key products
relevant to AEC users will be described
in detail in a separate article next week.
This year's AU broke the tradition of having
an external speaker deliver the keynote
address, in contrast to AU 2005 which featured
Tom McCann of Walt Disney Imagineering (WDI),
and AU 2004 which had Dean Kamen, the well-known
entrepreneur and inventor of the Segwey.
While it was always informative as well
as entertaining to have these outside perspectives,
the absence of such a keynote address this
year did serve to further tone down the
traditional marketing feel of the event.
Overall, the shift in emphasis from style
to more substance that started last year
was more pronounced this year. While some
attendees may have been disappointed at
not hearing more about future product plans
and strategies, the spotlight on customer
stories was successful in making the event
a lot more meaningful. It also fitted in
well with the theme of the conference, which
was "Agents of Change"the
idea being that AU attendees are the forward
thinkers and early adopters of technology
who will go back to their respective firms
and spearhead the move towards newer and
better technologies. It was certainly the
right time for such a theme, given that
so many of Autodesk's target industries,
including AEC, are at the cusp of the radical
change from drawing-based to model-based
processes.
Stay tuned for the highlights from the
Exhibit Floor at Autodesk University 2006,
to be published next week.
About the Author
Lachmi Khemlani is founder and editor of AECbytes. She has a Ph.D. in Architecture from UC Berkeley, specializing in intelligent building modeling, and consults and writes on AEC technology. She can be reached at lachmi@aecbytes.com.
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