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AECbytes Viewpoint #24 (April
5, 2006)
The Shape of Things to Come
Dominic Gallello, President &
CEO, Graphisoft
The free-form building environment as a movement
is about to move into high gear around the world.
We consider how this will affect architects and
their design thinking, and ultimately the space
in which we all live and work.
To understand the potential of the organic design
"movement," one need only look to another
industrythe product manufacturing industry.
In the manufacturing sector, designers worry about
form, fit and function. More and more, manufacturers
are realizing that fit and function alone do not
sell product. It is style (form) that has the
strong emotional appeal with customers (see Figure
1). There is no better example of this than Nissan
Motor Company. By 1999, Nissan had crashed and
burned with $22 billion of debt. Now they are
a shining star in the automobile industry. What
turned them around? Form. Nissan made a dramatic
shift from boring car designs to dramatic styling,
and the results speak for themselves.

Figure 1. Examples
of product design with emphasis on form. (Left)
Illy's "Francis X1" coffee machine,
by Jay Dubin. (Right) TV Egg by Jan
Sandahl for 1HTV.
Like the manufacturing industry's principles
of form, fit and function, Vitruvius laid out
a similar credo in his book, De architectura (commodity,
firmness and delight). So, the subject at hand
is "delight" (form). How can architects
drive more delight into their buildings? It can
be argued that organic shapes for both building
exteriors and interiors can give buildings more
feeling and evoke more emotion in the people who
live in them and look at them. A great example
is the design of a concept hospital by Mac
Bouw Design in Holland (see Figure 2). Compared
to a traditional hospital, it is hard for the
observer not to have some reaction. In my view,
there are three main areas in which organic form
is increasingly taking a hold: large buildings,
family houses and interiors.

Figure 2. Future
Hospitals: an Schevens, Mac Bouw Design, Holland.
Large buildings
People like Daniel
Libeskind and Santiago
Calatrava have led the way. Going forward,
you will see more shape to large buildings, whether
they are commercial like the new twisted tower
structure in Doha, or institutional buildings
like the £42 million Unity City Academy
building in Middlesbrough by the UK's Hickton
Madeley Architects (see Figure 3).

Figure 3. The Unity
City Academy building in Middlesbrough, UK.
Residential architecture
Many consider Frank Lloyd Wright to be the father
of this movement which is growing rapidly. Today,
the organic direction of architecture is being
led by such architects as Robert
Harvey Oshatz and Bart
Prince (see Figure 4). In addition to this
movement having its effect on landmark buildings,
more and more, family houses will be built with
an emphasis on delight.

Figure 4. A residential
design architected by Bart Prince. (Photo by Michele
Penhall)
Interiors
Whether it is for store fixtures or to develop
a different mood in a restaurant, organic shapes
will see their biggest impact in interiors. According
to the highly talented Hernan Zanghellini based
in Hong Kong: "It used to be that in order
to open a restaurant, you put a few paintings
on the wall and a candle on the table. Now, you
have to create a mood for the customer that is
sensual, you have to develop feeling." Creating
forms in ceilings, walls and decorations formerly
took weeks of effort, and yet would result in
only 75% of what Hernan intended. With today's
new tools, weeks now turn into hours with a higher
level of satisfaction in the result.

Figure 5. The VIP
room at the ZEN restaurant, at Hong Kong's Victoria
Peak.
Manufacturing trends in the building industry
To understand where the building product manufacturers
are going, you need to look no further than Permasteelisa.
This global manufacturer of facades for some of
the most stylish buildings in the world (see Figure
6) is heading from a 2D workflow to a 3D workflow.
Today, there is often a big gap between what an
architect specifies in 2D drawings and what Permasteelisa
actually builds. This results in time delays and
cost escalation. The future for Permasteelisa
is a model-based process where the architect communicates
their designs in 3D. This will alleviate a lot
of the confusion about what the architect really
wants to build. Of course, Permasteelisa will
still make a detailed manufacturing model in order
to cut metal, but the process will be faster and
more cost-effective.

Figure 6. Some of
Permasteelisa's façade designs.
As far as implication for design tools is concerned,
there will be a progression as outlined below:
- 2D sketch concepts feeding 2D drawings:
The easiest and perhaps the most common workflow
problems arise with owners not really grasping
a clear understanding of what they are getting,
and no coordination between sketch changes and
drawing changes (see Figure 7).

Figure 7. Drawing
based workflow is ambiguous for owners.
- 3D modeling tools disconnected to the
2D drawings: In this workflow (see Figure
8), two different software packages are used that
have no connection. The owner may get a better
idea of what the design will really look like
when constructed, but there is no connection with
the drawing. Each iteration of the design set
in the model requires a separate iteration for
the drawing. This is time-consuming and mistakes
can occur.

Figure 8. 3D model
workflow, developed using Maya.
- A 3D environment where organic shapes
can be developed and drawings extracted from the
model: In this environment, it is easy
for the owner to understand the design concept
and drawing changes are automatically extracted
from the model, ensuring proper coordination.
Both accurate and coordinated drawing data as
well as model data can be shared with the fabricators
to insure that building components can be quickly
and cost-efficiently manufactured.

Figure 9. The same
project as shown in Figure 8 (The Wall, VVKH Architects,
Holland), but developed using a model-based environment.
It is pretty clear to see that the use of free-form
shapes in architectural design has been building
momentum over a long period, and is about to enter
a much more pervasive phase in the design of where
people live, work and play. It is also easy to
see that design tools are no longer the limitation.
What does it mean to you as an architect to be
able to design and coordinate buildings and interiors
that evoke emotion? My guess is that it will mean
more business, more satisfied customers and just
maybe, the ability to achieve rock-star status.
And if you dream a bit, perhaps even the Pritzker
Prize is there for the taking!
About the Author
Dominic Gallello is the President & CEO of
Graphisoft. He has a long track record of helping
to shape some of the major trends in the design
software industry. Prior to Graphisoft, Mr. Gallello
spent approximately 20 years in various executive
positions at Autodesk and Intergraph. Having lived
in Asia and Europe, Mr. Gallello brings a unique
perspective to customer requirements and possibilities.
Note: The views expressed in Viewpoint articles
are those of the individual authors and do not
necessarily reflect those of AECbytes.
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